Flooring Sales Recovery
Flooring Sales Recovery goes back to past estimates and inquiries, finds out who is still planning the job, and brings the people worth talking to back into conversation with your team.
The leads aren’t gone. Nobody has spoken to them lately.
Flooring Sales Recovery re-contacts people who asked you for an estimate in the past, by SMS, to find out who is still planning their flooring project. Interested customers are qualified and handed to your team; everyone else is left alone. It costs $1,500 setup and $497 a month.
| Past estimate | Why it stalled | Status |
|---|---|---|
| Website estimate · 900 sq ft LVP | Waiting on tax refund | NOT YET |
| Facebook lead · bedroom carpet | Got three estimates | WENT QUIET |
| Showroom visit · kitchen tile | “After the holidays” | STILL LOOKING |
| Referral · hardwood refinish | Rang twice, no answer | NO REPLY |
Same list. Same people. One question asked again: “Are you still planning the floors?”
“Yes! Tax refund came through. Can someone come re-measure the living room?”
The problem
Not this week’s. The last 100 estimates: the ones from the past year or two, from your website, Facebook and Google, showroom walk-ins, and referrals from builders and neighbors.
Most flooring owners can’t answer that off the top of their head. Some went ahead with you. Some went quiet. And nobody’s quite sure what happened to the rest.
Those are the people this is about.
The budget wasn’t there yet. It may be now.
Or after the move, the new baby, or closing on the house.
Your team rang twice. Then today’s estimate requests came in.
Every one of those people cost you something to attract, through Google, Facebook, your showroom or a referral. They got in touch. Before buying more leads, check the ones you already have.
Today’s estimates, measures, installs and callbacks always come first. Older estimates slip down the list, not because anyone decided to drop them, but because there was never a quiet week.
Refunds land. Houses close. Kids move out. The reason someone said “not yet” is often the exact thing that’s changed since. Milk the cow you’ve already got.
The solution
Flooring Sales Recovery goes back to your old estimates with a natural SMS conversation, finds out what’s changed, and brings the people worth talking to back to your team.
Not a bulk blast. A short, human message to people who already asked you for a price.
Budget, timing, the move, the other estimates.
Replies are qualified, so your team gets people who said yes, not a list.
Warm, qualified and expecting a call, picking up where you left off.
Hi Sarah, it’s Mike from Main Street Flooring. You asked us about LVP for your living room a while back. Are you still planning the job?
Yes, still planning it.
We’ve moved in now, so we’re ready.
Can someone come re-measure?
No thanks, we went with someone else.
Suppressed, not contacted again.
What’s included
You don’t need another dashboard to learn. Sales Recovery is a service: we run the campaign, handle the replies and hand your team the conversations worth having.
We go back through the estimates and inquiries you already have. No new ad spend.
Short, natural messages written to sound like your store, not a marketing blast.
Replies get read and answered. Anyone who says stop is suppressed straight away.
Floor type, rooms, location, budget and timeline, before your team picks up the phone.
Ready customers come to you with context: what they wanted, what’s changed, what they asked.
Follow-ups, timing and record-keeping managed for you. No lock-in.
The opportunity
That doesn’t always mean no. Often it means “not yet.” Sales Recovery qualifies the people who reply, so your team spends its time on conversations worth having instead of chasing every old estimate.
Because “not yet” six months ago might be “now.”
Start recovering old estimatesAbout Wall to Wall Marketing
Wall to Wall Marketing comes out of paid traffic and funnel strategy. We’ve spent years helping businesses generate leads and sales through Meta, Google and online funnels.
Along the way we kept watching the same thing. The inquiry came in, the estimate went out, and then it stopped: because follow-up got forgotten, because the team was flat out, because old leads only ever get older.
Sales Recovery points that lesson at the list you already own. It reconnects with people you’ve already paid to attract.
Milk the cow you’ve already got. Not the most elegant line in marketing. One of the most useful.
Questions
Straight answers, including the ones that aren’t a sales pitch.
There’s no fixed cut-off. How far back is worth going depends on what you’ve kept, how those inquiries came in, and whether you have a documented basis to contact them again. We review that with you first, and sometimes the honest answer is “start with the last twelve months and see.”
Some will have gone with someone else. Some will ask you to stop, which is normal. The point is to sort the list, not to sell to all of it. People who aren’t interested are left alone. People still planning are the ones worth your team’s time.
Primarily SMS. It’s the channel most people actually read, and it suits a short, human check-in. Where a record only supports email, or the rules for that contact point that way, we use email. What we don’t do is cold-call a list of old estimates and hope.
It is when it’s done badly: bought lists, bulk blasts, no identification, no way out. That’s not this. Messages go to people who asked you for an estimate, they say who’s getting in touch, and anyone who says stop is suppressed immediately. Contact also depends on documented permission or consent, suppression checks and the rules that apply to your business and location, all reviewed before a campaign goes out.
We read it, respond in line with what you’ve told us, and work out whether it’s a “still planning” or a “not now.” Anything needing a real answer from you, like current pricing, stock or install dates, is flagged and passed to your team rather than improvised.
No. That’s the part Sales Recovery removes. Your team only picks up conversations where someone has already said they’re still interested.
Enough to know whether it’s worth a conversation: which rooms and floor type, roughly how many square feet, where the property is, their budget range, and their rough timeline.
It’s passed to you. Anything we can’t answer confidently from your information, like a specific price, a lead time or a product match, goes to your team as an open question rather than a guess.
There’s no minimum, and quality matters more than size. A few hundred estimates or inquiries from the last couple of years, with contact details and a documented basis to reach them, is a workable start. If your list is smaller or thinner, we’ll tell you honestly.
No. Nobody honestly can. We find out who’s still interested and put them back in front of your team. What happens next depends on your products, your pricing and your team.
We review it case by case: where your data lives, how it’s exported and how replies and outcomes should be recorded. If a direct integration isn’t possible, we’ll say so and find the most practical alternative.
No lock-in contracts. Cancel anytime.
Start here
Is this a fit?
What happens next
No lock-in contracts. Cancel anytime.
Campaign contact depends on documented permission or consent, suppression checks and the rules that apply to your business and location. SMS outreach is not automatically authorized; it has to be reviewed against what each contact agreed to and the rules that apply to you. Anyone who asks not to be contacted again is suppressed. This page explains how Sales Recovery works; it isn’t legal advice, and it isn’t a claim that any particular contact can be messaged.
Further reading