Meta & Google Ads for flooring businesses
You don’t need more clicks. You need more homeowners in your service area who are actually planning new floors and ready to book a measure or visit your showroom.
Wall to Wall Marketing helps flooring stores and installers use Meta and Google Ads to reach more of the right customers, generate better estimate requests, and get more from the budget you’re already spending.
Meta + Google Ads management
One fee. Both platforms.
+ $1,500 one-time setup
Meta will happily take your money. So will Google. The hard part is making sure the people clicking are the people you actually want to talk to. A campaign can look busy on paper and still produce very little your team wants. Look closer and you find:
That’s not a lead strategy. That’s an expensive list of names.
Start with the customer
Before we worry about ads, creative or keywords, we work out who you want more of. Then we build the advertising around that.
Meta helps create demand. Google helps capture it.
Meta Ads
A beautiful finished room stops the scroll. But pretty pictures alone aren’t a strategy. We use Meta to introduce the right people to your work, give them a reason to act, and move them toward a measure.
Campaigns can include: before-and-after showcases · seasonal sales · free in-home measure offers · financing offers · showroom events · new product lines · whole-home packages · realtor and pre-sale campaigns · remarketing to past visitors and estimates.
We handle: strategy, audiences, account setup and structure, creative direction, ad copy, testing, retargeting, tracking, optimization and reporting.
Google Ads
When someone searches flooring store near me, LVP installation Columbus, carpet installers or hardwood floor refinishing cost, they’re telling you something useful: they’re looking. The job is showing up for the searches that matter without burning budget on the ones that don’t.
We handle: Search campaigns, keyword research, negative keywords, structure, location targeting, ad copy, conversion and call tracking, landing page recommendations, search term analysis, bids and budgets, and remarketing where it makes sense.
Meta or Google?
Google is strongest when people already know what they want. Meta is strongest when you need the right offer in front of them first. For most flooring businesses, the strongest plan uses both.
Show up when homeowners are already searching for what you install.
Put your best work in front of the right homeowners before they compare stores.
Stay visible to people who aren’t ready to spend thousands after one visit.
A $20 lead isn’t a bargain if they wanted three boxes of DIY laminate. And a $90 lead isn’t expensive if they own the home, need 1,200 sq ft installed and want a measure this week. So we look past cost per lead:
This is where we’re different
Most ad agencies stop at the lead. There’s not much point spending thousands getting a homeowner to your site if they can’t get an answer, their call goes to voicemail, or nobody follows up the estimate. That’s why our ads work alongside:
Turn website visitors into conversations while they’re still on your site.
Go back through past estimates and find who’s still planning the job.
The ad gets the attention. What happens next decides whether it becomes a job.
If your campaigns already create enough interest but estimate requests aren’t answered, qualified or followed up, spending another $5,000 on ads may just create another $5,000 of jobs to lose.
We look at the whole journey, then work out where the problem actually is.
You don’t need a 48-page report full of charts nobody reads. You need to know:
Clear numbers. Clear decisions.
Who this is for
It’s probably not the right fit if you’re still working out what you sell, haven’t settled your pricing, or don’t have a reliable way to handle incoming estimate requests.
Wall to Wall Marketing brings more than a decade of hands-on paid advertising across Meta and Google, from small growth campaigns to accounts spending hundreds of thousands of dollars a month.
We’ve worked across lead generation, ecommerce, webinars, local businesses and high-consideration purchases, and we bring that to a market where one good install can be worth more than a hundred cheap form fills.
Pricing
Covers campaign management across both Meta and Google, not a separate fee for each. Ad spend is paid directly to Meta and Google from your own accounts and is separate from our fees.
| One-time setup | $1,500 |
|---|---|
| Monthly management | $997/month |
| Recommended minimum ad spend | $100/day |
No lock-in contract. Cancel anytime.
Get help with my ads$1,500 one-time setup, then $997/month. That covers both Meta and Google, not a separate fee for each. Your ad spend is paid directly to Meta and Google and is separate from our fee.
We recommend a minimum combined budget of $100 a day. That gives us enough room to gather meaningful data, test and optimize without spreading the budget too thin. Depending on your market and goals, we may recommend more.
Not automatically. We don’t believe in a fixed 50/50 split. Google may get more when search demand in your area is strong; Meta may get more when an offer is working well. We adjust based on performance.
No. Your ad spend is paid directly from your business to Meta and Google through your own ad accounts. Our $997/month fee is for strategy, management and optimization.
The initial work to build the system properly. Depending on your setup: reviewing current Meta and Google advertising, campaign strategy, account and campaign structure, audience and keyword research, conversion and call tracking, Meta Pixel and Google conversion setup where required, initial campaign builds, ad copy, creative direction, retargeting, location targeting, negative keywords and an initial testing plan. If you already have campaigns, we review what exists first.
Ongoing management of both platforms: campaign performance, budget allocation, audiences, search terms, keywords and negatives, ad and creative performance, cost per estimate request, lead quality, tracking, retargeting, new tests and optimization. The goal isn’t just keeping campaigns switched on; it’s finding what produces real jobs and cutting what wastes budget.
Yes. We handle strategy and ad copy and give direction on the creative. For flooring businesses, your own finished jobs are usually your strongest creative. We’d much rather show a beautiful floor you actually installed than generic stock photos.
No. Before-and-after phone photos, walkthrough videos, install footage, showroom clips and customer reviews can all work. Natural, genuine content often beats something that looks like a TV commercial.
No. We don’t guarantee a number of leads, sales or cost per estimate request. Performance depends on your market, products, pricing, location, competition, website, offer, sales process and budget. What we can do is measure what’s happening and keep improving based on real data.
Campaigns can start producing estimate requests quickly, but we don’t judge success on a few days. New campaigns need enough data to show which audiences, keywords and offers work best. We’re after sustainable performance, not one lucky week.
No. A cheap request from outside your service area, or from a DIY shopper, isn’t useful. We’d rather generate requests from homeowners genuinely planning an installed floor.
That’s a big part of the job. Ad platforms tell us who clicked and converted; the real question is what happened next. With the right tracking and your feedback, we want to know which campaigns produce genuine estimate requests, booked measures, showroom visits, estimates and jobs.
Our service includes both because they do different jobs. Google captures people already searching; Meta reaches homeowners before they start comparing stores. Using both also lets us shift budget to whatever works in your market.
We follow the data. If Google is producing great requests, we may recommend putting more there. If Meta is outperforming, we lean into Meta. There’s no artificial 50/50 split.
Yes. We prefer to work in ad accounts your business owns. We review existing campaigns, tracking and history before changing anything, and the data stays with your business.
That doesn’t mean paid ads can’t work for you. We’d look at what was advertised, who saw it, the keywords, what the ads promised, where traffic went, what counted as a conversion, and what happened after the request. Sometimes it’s the ads, sometimes the landing page, sometimes the offer, and sometimes good leads were lost in follow-up.
Not always. If your website has strong product and service pages, clear next steps and good photos of your work, we may be able to use it. If a page is likely to hurt performance, we’ll tell you.
Yes, and that’s where our services work best together. Ads bring homeowners in. The Sales Concierge helps website visitors get answers and book. Answer Anytime catches calls when your team can’t. Sales Recovery reconnects with past estimates. You don’t need all of them, but they’re designed to cover the same customer journey.
No lock-in contract. Cancel anytime. We’d rather keep working together because the campaigns are producing value.
Meta and Google can put your floors in front of thousands of homeowners. The strategy is making sure the right ones notice, click and book, and that somebody’s there when they do.
Get help with Meta & Google Ads