Flooring Sales Concierge
It’s 9:37 on a Sunday night. Megan and Chris are on your website, trying to choose between LVP and carpet for the basement…
The Flooring Sales Concierge is an AI chat assistant for flooring store and installer websites. It answers customer questions 24/7 using information you approve, asks about the rooms, floor type, square footage, timeline and budget, and books qualified customers in for an in-home measure or showroom visit. It costs $1,500 setup and $497 a month.
No lock-in contracts. Cancel anytime.
Is your waterproof LVP OK for a basement? And does the price include install?
Yes, our waterproof LVP is rated for below-grade rooms. Our estimates include standard installation; pad, moldings and old-floor removal are itemized. Roughly how big is the space?
About 600 sq ft. There’s carpet down now.
Thanks. We can remove and dispose of the carpet. Would you like a free in-home measure? We have Tuesday at 10:00 am or Wednesday at 4:30 pm.
In-home measure booked · Tue 10:00 am
Speed to lead
*Each figure is sourced. See the full citations.
You’ve built the website. Posted the before-and-afters. Worked on your Google Business Profile. Run ads. Photographed your best installs. Done everything you can to get the right homeowner to your site.
And then they arrive. After the showroom has closed.
They’re looking at your hardwood and LVP ranges thinking, this could actually work. But now they have questions.
“Can you install over our existing tile?”
“Do you move the furniture?”
“Is pad included in the carpet price?”
“How soon can someone come out and measure?”
And the only option you give them is: fill in this form and wait for someone to call you.
So they submit an estimate request. Then they keep browsing. Your salesperson calls the next morning. No answer. Calls again. Voicemail. Meanwhile, the homeowner who was ready last night has requested estimates from two other stores and booked whoever got back to them first.
And then we call it a “cold lead.”
They didn’t go cold. You made them wait.
The problem usually isn’t getting more people to your website. It’s making sure someone is there to continue the conversation when they arrive. The Flooring Sales Concierge turns “request an estimate” into a live conversation that can end in a booked measure.
The solution
The old way makes them wait. The new way keeps the job moving.
Inside the conversation
It isn’t there to replace your salespeople. It handles the part that usually happens before your team gets involved: answering questions about your products, installation, removal of old flooring, stairs, financing, service area and next steps.
At the same time, it learns what your estimator actually needs to know. So instead of another name, email and phone number, you get the context behind the request, and a clear next step while the homeowner is still interested.
Most website estimate requests look like this:
| Name | Chris M. |
|---|---|
| Message | “Need an estimate for flooring.” |
Now compare that with:
| Project | Basement, ~600 sq ft, waterproof LVP |
|---|---|
| Now | Carpet over concrete, needs removal |
| Location | In service area (43081) |
| Timeline | Next 2–3 weeks |
| Asked about | Moisture, transitions, financing |
| Next step | Measure booked · Tue 10:00 am |
That’s not just a lead. That’s a sales conversation already underway.
Exactly. Your Concierge shouldn’t be trained on generic flooring information scraped from the internet. It’s set up around the information you actually want customers to receive.
So when someone asks “Do you install in Westerville?”, “Is the carpet pad extra?” or “Can you match our existing hardwood?”, it answers from what you’ve approved instead of making something up.
And when it doesn’t know the answer, it says so. No guessing about prices, stock, subfloor condition or warranties. It collects the question and hands it to your team.
Don’t just read about it
We’ve built a demo flooring store website so you can try the Flooring Sales Concierge exactly as a homeowner would at 9:37 at night.
Ask about products. Tell it what rooms you’re doing. See what happens when you’re not sure whether you want carpet or LVP. Watch what it asks before it offers a measure.
Try the Sales Concierge demo ↗No sales call. No form to fill out first. Just try it.
Your products, price ranges, installation process, service area, FAQs and the details your estimators need.
The questions, answers and paths your Concierge needs to help customers and qualify the job.
Capture the request, notify your team, send it to your CRM, or book measures straight into your calendar.
Customers can start a conversation without waiting for the showroom to open.
Your best salesperson can read a room, talk through samples, build trust and help a homeowner make a big decision.
The Flooring Sales Concierge isn’t trying to replace that. It makes sure your team gets into the conversation sooner, with more information. It handles the questions before the measure, captures the details, and gets out of the way when a person should take over.
No. It does more than answer basic questions. It answers customer questions, gathers the job details your team needs, qualifies the request and guides suitable customers to the next step, all using information you approve.
It shouldn’t. It’s built around your approved business information. If it doesn’t know something, like an exact price or whether a product is in stock, it says so and hands the question to your team.
Yes. You choose the questions, such as rooms, floor type, square footage, current flooring, location, timeline, budget and financing.
Yes, if booking is part of your process and your calendar is connected. Qualified customers can pick a measure or showroom appointment without waiting for a callback.
No. It handles the early questions and information-gathering that usually happen before a salesperson gets involved. Your team still handles samples, advice, the measure, the estimate and closing the job.
In most cases, yes. It’s designed to sit on the website you already have. The exact setup depends on your current website and systems.
No. We add the Concierge to your existing site and set up the conversations, qualification and follow-up behind the scenes.
That depends on how you set it up, but it can include contact details, rooms and floor type, square footage, current flooring, address, timeline, budget, financing interest, the questions asked and the full conversation.
Yes. Use the demo as if you were a homeowner visiting a flooring store’s website, and see the Sales Concierge for yourself.
Answer the questions. Qualify the job. Capture the details. Offer the measure. Without asking them to fill in a form and wait for a callback.
Further reading
Citations for the three survey figures near the top of this page. Sample size, dates, provider and method limits are given with each.
These are general consumer survey findings, not flooring-specific sales or conversion benchmarks. Samples, dates and methods vary, and they are not a promise that any approach will lift sales or guarantee a result.