Resources
Guides for flooring businesses that want more booked jobs.
Practical articles on flooring store marketing, responding to estimate requests, catching more calls and following up old estimates.
How fast should a flooring store respond to an estimate request?
The homeowner who asks for an estimate tonight is usually asking two or three other stores too. Here’s why the first useful reply so often wins, and how to make sure it’s yours.
Read the guide ↗Phone callsMissed calls are costing flooring stores jobs. Here’s what to do about it.
Every flooring business misses calls. The question is what happens to those callers next, and how many of them call the next store on the list.
Read the guide ↗Old leadsHow to follow up old flooring estimates without being pushy
Most stores have a folder of estimates that never went ahead. Many of those homeowners still have the same old floors. Here’s how to reopen the conversation respectfully.
Read the guide ↗WebsiteShould your flooring website have live chat?
An estimate form asks homeowners to stop and wait. A good chat keeps them talking. Here’s when chat helps a flooring business, and when it just adds noise.
Read the guide ↗Old leadsYour old flooring leads are worth more than new ones. Here’s why.
Before you increase your ad budget, look at the homeowners who already asked you for a price. You’ve paid for them once.
Read the guide ↗MarketingFlooring store marketing: where the jobs really come from
Most flooring marketing advice focuses on getting more leads. The stores that grow tend to do two things well: get found by the right homeowners, and respond better once they do.
Read the guide ↗Your next job may already be trying to reach you.
See how Wall to Wall Marketing helps flooring businesses answer faster, qualify better and recover more of the jobs they’re already generating.
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